The 7pm Project which just months ago was written off as a ratings failure has proven that sometimes sticking to your guns can prove worthwhile.
The Logie award winning, almost one year old show beat all competition in the 7pm timeslot last night in total viewers and all demographics. 1.11 million viewers watched nationally, the most viewers the show has received since its premiere week. Earlier this week it also pushed the million mark.
MasterChef following 7pm obviously helps but the show had already added at least 100,000 regular viewers before the MC juggernaut this year. Hopefully the trend continues, having watched every single episode of the show thanks to the magic of the IQ, I can say its been an uphill struggle but the show has turned itself around into a show you truly enjoy watching.
