RoveFeed had a chance to interview Rove, in association with RoveOnline and we will be posting parts of the interview over the next week or so.

In this post, Rove addresses the status of ‘The 7pm Project’.

“Ultimately it’s biggest problem was, it was really heavily pushed as a launch when it was meant to be, maybe a bit more of a ‘lets ease it in’, when it was first pitched to us as something that we were going to try and get up and happening.”

The problem, McManus said was that nobody really knew what the show was going to be.

“and… I think the biggest problem it had was everybody thought they knew what the show was going to be… and it wasn’t what they thought it was going to be”

I asked whether people thought it was going to be similar to ‘The Daily Show with Jon Stewart’?

“…well, yes some people thought it was going to be The Daily Show, some people thought it was going to be… just a very newsy show, but with comedians talking about it, I mean everyone had a different idea. So then when it wasn’t that, they just went ‘well I don’t know what it is and I don’t get it’ and they sort of went away”.

On it’s current status and whether it is safe….

“Where its at now, is where it was expected to start and you’re always going to do very well when you launch off the back of the highest rating show in television history [laughs] in this country, outside of major sporting events, so the good thing is at the moment, you know it’ll be round, just again sometimes I think… people sometimes, arm chair experts are a lot more vocal than they used to be, and you know we are about to celebrate 10 years and we weren’t doing all that good when we started”.

Subscribe to our RSS to keep up to date, more of the interview with Rove will be released over the coming week or so.