Some sad but not unexpected news…

Austereo National Head of Content Guy Dobson has been quick to move on the underperforming Melbourne show. Today Dobson said Triple M’s Pete & Myf breakfast show will finish up on air on Friday 31 July 2009. “Triple M breakfast hasn’t resonated with our audience, so we’re going to work on creating a brand new breakfast show that is different to everything else on offer in this city and one that is aligned with the Triple M brand,” Dobson said.

In a hint of things to come that suggests that the scuttlebutt about NRL commentator Matthew Johns taking over the breakfast show in Sydney may be correct, Dobson said, “Triple M Football and our ‘Music That Rocks’ format have been successful across the weekends and workday. “This is a strategic move to give Triple M a platform for success.” Dobson said it was a business imperative for Austereo to have a strong Triple M station that is clearly differentiated from the Melbourne FM leader, Fox FM.

Courtesy Radioinfo