It can finally be revealed that “The 7pm Project” is the title of Roving Enterprises new nightly 30 minute dissection of the days news in front of a live audience.
The cast includes Rove regulars Dave Hughes and Carrie Bickmore as well as Charlie Pickering from ‘Talking ’bout your Generation’, MTV VJ Ruby Rose and ex-Idol host James Mathison.
Ten’s chief programming officer David Mott said The 7PM Project will mark a new direction for the network, which has struggled to find an all-year-round program for the timeslot
“It’s no secret getting the 7pm timeslot right is a focus for us,” Mott says.
“As a network the timeslot is critical for us and what we needed was a show that can sit there five days a week for the whole year, like a soap.”
Dave Hughes and Charlie Pickering will co-host the show along with Carrie Bickmore who will read the news headlines for the day, along with Ruby Rose who will be bringing everyone up to speed with the latest music news. Former Australian Idol host James Mathison will present media and sports news with more presenters to still be named in the coming weeks.
Taking a stab at rival television network current affairs shows, the network says, “While it’s not afraid to be serious, The 7PM Project can guarantee that there will be no miracle diets, no stories that ‘no parent can afford to miss’, and virtually no dodgy plumbers.”
Chief programming officer for Network Ten David Mott said, “We’ve had great success in introducing brave projects to the Aussie TV landscape such as MasterChef Australia and Talkin‘ ‘Bout Your Generation and if we get this right, The 7PM Project could be a game changer for TEN in that very crucial 7pm timeslot. Not to mention our digital platform which plays a key role in the experience, driving content and discussions to the show, making it a truly integrated TV /on-line offering and a place for audiences to share their stories, opinions and interact.”
It will air Weeknights 7pm on Network Ten starting July 20th.
Some content sourced from The Courier Mail and What’s on the Tube?
